Brand Reference
Ag Express Brand Reference
Identity, voice, products, and people — assembled from public sources. Items marked with a warning are unconfirmed; request brand assets from the Ag Express team before using in client-facing deliverables.
Updated 2026-09-21
Colors: extracted from web CSS
Fonts: confirmed
Print values: may differ (logo is CMYK)
Company Identity
Legal Name
Ag Express Electronics
Employees
175+ employee-owners
Sites
Des Moines IA · Grand Island NE · Sulphur Springs IN · Warren IN (ICW)
Est. Revenue
$20–23M (estimated)
Divisions
Ag Express Electronics · ICW · Vanguard
Voice & Messaging
Corporate tagline
There's power in connections.
Solutions tagline
An infinite number of solutions from a single, trusted source.
Hero / Services
Repair. Replace. Custom Solutions. Endless possibilities.
Market positioning
Serving ag and beyond.
Mission
Create a brighter future through innovation.
CEO voice (Randolph)
Agriculture continues to evolve, and so must the technology that supports it.
Brand Values
Customer First
Innovative
Motivated
Authentic
Color Palette
Source: rendered web CSS. Logo file is labeled CMYK - print values may differ slightly from the hex values above. To get exact logo fill colors, open the SVG logo source and inspect the fill attributes directly.
Typography
Primary
Lato
Weights
400 · 700 · 900
Used for
Headings and body text. Does nearly all typographic work on the site.
Display / Script
Flood Std
Weights
400
Used for
"ENDLESS POSSIBILITIES.", "There's power in connections.", "your source", "your business", "featured products." Used sparingly - approximately 4 elements site-wide.
Source
Adobe brush-style display face. Adobe Fonts / Typekit license required.
Secondary / UI
Helvetica Neue
Fallback
Helvetica
Weights
400 · 500 · 700
Used for
Likely from a plugin or store widget, not the core brand typeface.
Website Stack
WordPress CMS
Source
Extracted from rendered web CSS. Lato is available on Google Fonts. Flood Std requires Adobe Fonts.
Product Lines
Vanguard System · GPS
TRAKR Ground Speed Sensor
Standalone GPS ground speed receiver for precision ag equipment. Wi-Fi enabled with smartphone app integration. Launched November 2024.
GPS Channels92
Update Rate25 Hz
ConnectivityWi-Fi, App
Vanguard System · Diagnostics
Digital Tractor Performance Center (DTPC)
Plug-and-play performance center for Case IH tractors. Replaces failing OEM tractor performance centers. No coding required. Launched November 2024.
CompatibleCase IH — confirm models w/ client
SignalsRPM, MPH, PTO, EGT
InstallPlug-and-play
CodingNone required
ICW · Manufacturing
Wire Harness & Box Build
ISO 9001:2015 certified contract manufacturing. Custom wire harnesses, box builds, and PCB assembly. Originally Alliance Group Technologies (Warren, Indiana), acquired 2020, rebranded Dec 2023.
CertISO 9001:2015
LocationWarren + Sulphur Springs, IN
ScopeHarness, Box Build, PCB
TargetAg, Construction, Forestry
Service Lines
Multi-Brand Electronics Repair
Primary service across 4 sites. OEM-independent repair for ag, construction, and industrial electronics.
Wire Harness Manufacturing (ICW)
ISO 9001:2015 contract manufacturing. Custom harnesses and box builds at Warren and Sulphur Springs, IN.
Topcon Systems (NA Repair Center)
Authorized North American repair center and distributor for Topcon Positioning systems across NE, IA, IL, IN.
McHale Electronics (NA Repair Center)
Authorized North American repair center for McHale ag electronics. Announced November 2024.
Precision Ag Products
Sales and support for Vanguard product line plus third-party precision ag accessories.
Custom Solutions
Engineering and manufacturing for custom wiring, control systems, and specialized electronics builds.
Brands Served & OEM Relationships
Topcon
McHale
Trimble
Dickey-John
Case IH
John Deere
New Holland
Ag Leader
Raven
Vanguard (own brand)
Authorized partner status: Topcon = NA repair center + authorized distributor (NE, IA, IL, IN). McHale = NA repair center. Field-of-use restrictions per OEM agreement not yet confirmed (discovery Q20).
Leadership
Eric Randolph
CEO
Started as bench technician in 2002. COO before named interim CEO June 2024, permanent Sept 2024. Technical operator.
Ryan Pieper
CRMO
Chief Revenue & Marketing Officer. Likely first point of contact after CEO.
Certifications & Standards
ISO 9001:2015
ICW division · Certified August 2023 · Wire harness and electronics manufacturing QMS
ISO coverage is ICW manufacturing only. Ag Express repair operations certification status not confirmed.
Company Timeline
1990
Founded in Iowa
Agricultural electronics repair, independent of OEM dealer channel.
2020
Alliance Group Technologies acquired
Wire harness and PCB manufacturer in Warren, Indiana. Later renamed Integrated Circuit Works (ICW).
Aug 2023
ICW achieves ISO 9001:2015
Quality management certification for manufacturing operations.
Dec 2023
ICW rebranded from Alliance Group Technologies
New identity as Integrated Circuit Works reflects expanded scope beyond original acquisition.
Jun 2024
Eric Randolph named interim CEO
Promoted from COO following leadership transition.
Sept 2024
Eric Randolph confirmed as permanent CEO
Completes leadership transition. Bench technician origin story becomes brand asset.
Nov 2024
Vanguard TRAKR GPS receiver launched
Precision ag GPS sensor. Marks Ag Express's entry into branded hardware products.
Nov 2024
DTPC launched for Case IH tractors
Digital Tractor Performance Center. Direct precedent to the bench diagnostic platform: Ag Express already ships diagnostic hardware under their own brand.
Jul 2025
ICW Sulphur Springs facility opens
Second Indiana manufacturing site expands ICW capacity for harness and box build production.
Jul 8, 2026
FTC / Deere settlement signed
10-year consent order requiring Deere to give independent repairers same software access as dealers. Opens competitive window for Ag Express's diagnostic platform.
Strategic Horizon
These opportunities exist because of Ag Express's first-party position - their own products, their own manufacturing, their own failure data. None require OEM permission. Confirm timing and appetite on the discovery call; none are in-scope for Phase 1-2.
DTPC + Bench · Phase 4+
DTPC as Corpus Data Pipeline
Field-deployed DTCPs that report anomalies or fault events back to the corpus become a pre-failure telemetry feed. A DTPC that has seen 200 field events trains the bench diagnostic model in ways that post-failure repair tickets cannot. The field product and the repair tool become a learning loop.
ICW + Bench · Phase 3-4
ICW Harness as First-Party Trace Reference
ICW manufactures the same harnesses Ag Express diagnoses. For every ICW-built harness, Ag Express has full engineering specs and full IP rights - no OEM field-of-use restrictions. Starting the trace reference library with ICW harnesses is the lowest-risk, highest-quality baseline available. Bench traces of ICW harnesses under normal conditions become the canonical reference for fault detection.
Vanguard · Phase 5+
Vanguard Bench Edition
The bench diagnostic platform is, at its core, a Vanguard product waiting to be packaged. Once dealer tenancy is live (Phase 4), a dealer-licensed bench diagnostic tool branded as "Vanguard Bench" becomes a natural product offering. The platform we build for Ag Express's internal use is the technology; licensing it to dealers is the business model.